Help writing an opportunity description

Opportunity description

Tips for writing an opportunities listing

Opportunity description text field within the opportunities form is where you can describe in more detail the opportunity you have on offer, here are some tips:

  • If the title of the opportunity doesn't describe the job or placement, use the first line of the description to do so
  • The aim of the listing is to attract interest, communicate simply the important points about the opportunity
  • Use short sentences, try not to use more than fifteen words in a sentence and if necessary use bullet points
  • Refer to the reader of the listing as ‘you’ and use the second person, 'your’ and ‘yours’ etc, this will get the reader involved and help them to visualise themselves in the role
  • Outline the opportunity role and purpose, it's benefits and responsibilities
  • Indicate where the position is within your organisation structure
  • Try to emphasise what makes the opportunity and your organisation special
  • Include any additional information about salary or remuneration that can't be entered using the form
  • Indicate clearly how you want the applicant to respond
  • Try to use language that is gender neutral, for example, “waiting staff” as opposed to "waitress"
  • It is good practice to Include an equal opportunities statement for example:
    “We are an equal opportunities employer and welcome applications from all eligible candidates regardless of their race, sex, disability, religion or beliefs, sexual orientation or age”
    or simply: “We are an equal opportunities employer” 
  • Include positive messages about candidates with disabilities, eg:
    "We will interview all disabled applicants who meet the minimum criteria for a job vacancy and consider them on their abilities"

    - Mention if you hold the Jobcentreplus "two ticks" symbol.

    - Visit the GOV.UK site for more information about preventing discrimination
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